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“A brilliant, biting critique of western beauty standards as well as a soaring, phantasmagoric, Angela Carter-esque fairy tale about trauma and the loss of self. Deeply unsettling, funny, obsessive…a truly mesmerizing read." ~PAUL TREMBLAY, author of The Cabin at the End of the World and A Head Full of Ghosts 

"There is nobody else like Mona Awad, daring enough to plunge her hands--rings and all--into the viscera of story and discover an unsettling beauty within. ROUGE is her most magnetic work yet, a thrilling dystopian romp that knows that beneath the glossy, aspirational veneer of self-care lurks the same old gothic abyss." ~ALEXANDRA KLEEMAN, author of You Too Can Have a Body Like This and Something New Under the Sun

"Unsettling, whimsical, and moving, Rouge is an authentic, innovative kind of narrative magic that's both surreal and absolute. A striking novel of incandescence and heart." ~IAIN REID, author of I’m Thinking of Ending Things and We Spread

"Rouge is a fever dream—a brilliant, intense, unforgettable literary horror story about a beauty cult with a deeply moving mother-daughter story at its core. Mona Awad’s signature and singular imagination and black humor and empathy are on full display here, and her wild-ride of a tale is masterfully grounded in the emotional devastation of childhood and grief. I loved every word of this." ~LAURA ZIGMAN, author of Small World.